Beginning on Thursday, September 10, ITOCHU AOYAMA ART SQUARE will host the “Maekake (Japanese Apron) Exhibition,” a special event intended to promote the art and culture of Japan.

A maekake apron is a Japanese item of work garment. It prevents soiling and helps ease burdens on the waist. This style of apron also plays the role of advertisement, bearing the store logo or featuring the store’s flagship product. It is developed originally in Japan, incorporating craftsmans’ skills. This particular exhibition focuses on its culture unique to Japan.

Maekake aprons were most widely used in 1960s and 1970s, but since then they have become less common. However, in recent years an entirely new set of circumstances have led to the emergence of a different style of maekake apron culture, and once again these aprons are attracting attention from abroad. The exhibition showcases the many different forms of Japanese craftsmanship, such as spinning, weaving and dyeing techniques, and uses the design art of commercial stores to enable a perusal of Japanese commercial history from the Meiji Period (1868–1912) onward.